Is This You?

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I want to keep all the artistry and fun of my salon but I want to feel in control of my business and provide a brighter future for my team and myself.

If you are ready to take control of your business, make changes and most importantly, grow... The Salon Mastermind course is for you!

Running a salon can be challenging and figuring out where everything fits can be very hard. Join Steve Hilliard in a 4-part course to gain excellent knowledge and understanding of your business and take the next steps to get your salon where you want it to be.

Course 1

Stock, Wages and Break-Even

Course Cost - £150 +VAT
Buy all 4 courses for £300 +VAT

Stock, Wages and your break-even are the main 3 reasons salons can fall short and these can get out of control. In Salon Mastermind, you will go away with excellent knowledge on how to monitor and control your purchases on stock, understand how your wage percentage can damage your profits and how to manage it and understand your break-even per day, week and month.

Why should you go on this course?
To help understand how the salon business is set up. Many salon owners don't have the lifestyle they crave and this course will instantly show you how to manage your salon in a simple and precise manner.

What you'll learn on this course:

  • How to control your purchases on your stock, for salon use and salon home car
  • Learn how to manage your purchases which allows you to keep your profits higher and not over stock
  • Understand your wage percentage
  • Have targets for your team to see so not only can they track where they are but so you can understand where they are and what support is needed
  • Understand who is pulling your profits down
  • Understand what day of the week you hit your break-even to then see when you start making profits
  • Take control of where your salon is going

What you'll walk away with:
An easy way to understand your stock, how to calculate who is not putting in their weight in salaries and a break-even form to understand what you need to do before you break-even.

Course 2

Team Goals and Pricing

Course Date - 10th July 2023
Course Cost - £150 +VAT
Buy all 4 courses for £300 +VAT

It is hard to see what motivates a salon team but there are many things you can put in place to motivate your team so they enjoy what they are doing whilst helping the salon grow.

Why should you go on this course?
To help you think outside the box, look at your team individually and have an overview of your salon.  Understanding the many different options and opportunities there are to help motivate your team.

What you'll learn on this course:

  • How to put team goals in place
  • Adding team targets in colour percentage growth, rebooking, retention rates and adding each stylists target to help them grow
  • Giving your stylists ownership
  • Learn how to do a "team huddle" first thing every morning and get your team setting their own goals
  • Introduce "Fat Fridays" to offer another way to boost your sales
  • Find ways to think outside of the box - making salon life fun!
  • Finding out how to increase your prices WITHOUT losing clients
  • Strategies that have worked in hundreds of salons which won't affect your salon turnover, but in fact increases it

What you'll walk away with:
You walk away with inventive ways to encourage your team, how to get your team to take ownership and a new way to pay your team.

Course 3

Looking at 'Consultations and Customer Service' in a Completely Different Way

Course Date - 2nd October 2023
Course Cost - £150 +VAT
Buy all 4 courses for £300 +VAT

We all know consultation is the most important part of any hair service, but we also know it can be short. “I’ll have the same as last time.” springs to mind.

Understand that what you are doing might need to be changed, which can be hard but if we don’t change then we keep getting the same results!

Why should you go on this course?
If you are stuck, hitting a brick wall or/and getting the same results every day... but most importantly - you want to change. This course is for you!

What you'll learn on this course:

  • Walk away with a session you can do with your staff, so they can take ownership of their consultation
  • Learn how to make your own consultation script
  • Understand how important this is to every service and make sure your customer service is unmatched
  • Give your salon a guarentee or promise to your clients making you stand out
  • Improving your customer service by having a point of difference
  • Maximise each clients’ consultation
  • Be shown there is another way to pay your team with the inventive ‘Wage Calculator'

What you'll walk away with:
You walk away with a consultation script, a questionnaire to brand your salons new identity and the wage calculator which increases your home care.

After the 3rd course you are welcome to come out for dinner locally. There is also a Premier Inn Gateway nearby to stay at. (dinner and hotel are paid for by yourself seperately to any course payments.)

Course 4

How to Make Your Turnover Work For You

Course Date - 3rd October 2023
Course Cost - £150 +VAT
Buy all 4 courses for £300 +VAT

In this last course, we now understand the ‘salon numbers’ and we know that keeping your stock, wages and break- even in tack makes a real difference to your profit. We know how to motivate and put team targets in place. We have created a new branding within our salon and formulated a bespoke consultation for your salon.

It’s now time to MASTERMIND where we are right now. This will involve a group meeting which will include an open, informal forum where we start to drill down on the final steps.

Why should you go on this course?
After gaining all of the knowledge throughout the first 3 courses, you are now ready to market your salon.

What you'll learn on this course:

  • Focus on how to increase your turnover
  • The best ways to market your salon for growth
  • How to up a further £20,000 profit into your salon without adding more clients

What you'll walk away with:
You walk away with everything we have put in place which ensures your salon becomes stable and starts to grow!

Register Now

Join likeminded businesses looking to improve

I would like to register for the following course(s):

Please note that all courses take place at Lacey's Hair & Beauty, Unit 4,5 & 6, The Markham Centre, Station Road, Theale, Reading, Berkshire, RGY 4PE

All courses run from 10:30 to 16:00

Lacey's Hair & Beauty will contact you to take your payment

Client Reviews

"Giving us all lots of little pointers and easy to follow paperwork to help track and report. I felt at the end of the session the team were uplifted and eager to put things into practice and to make their columns work not just for the business but for themselves, as it gave them stability but also direction to grow with the business but also gives our clients the ultimate salon experience."


The Bespoke Hair Company

On initially reading his book, it was like he was talking about me! I had to find out more.
So here we are 18 months later....... a much more confident business owner and believing that I can push my salon further.
Fabulous mentor. Calm, patient, enthusiastic and so knowledgeable. Steve certain put me on the road to ‘do something differently’


Eden Lounge

Before I began coaching with Steve I was literally at the end of my tether with my salon and had even thought about packing it all in! And my salon was successful in terms of being busy, popular and in a great location, but it was Slowly turning into more of a nightmare rather than the ‘dream’ it once was.

Now, my salon is now well on the way to being the dream I always wanted it to be.


Avenue Boutique

Steve helped me to grow my retail understand my numbers and manage my stock and my team.

It was nice to have someone there to bounce ideas off and having a coach helped me to make decisions to better my business.

If you are a salon owner, I would recommend Steve as it can be a very lonely road.


Opus Artistic Hair